India’s eco-friendly cloth diaper brand, Superbottoms will be attempting to set a new record for the largest simultaneous change to reusable cloth diapers at the ‘Great Cloth Diaper Change ’event, it will be hosting on 27th April across 12 cities in India.
The ‘Great Cloth Diaper Change’ event will be a part of the global revolution to celebrate Earth Day which falls on 22nd April. The event will see more than 5000 eco-conscious parents across 50 countries including India, Argentina, Australia, Belgium, Canada, England, Finland, Japan, Mexico, Panama, the Philippines, Puerto Rico, South Africa, USA switch to reusable modern cloth diapers in one go. The India chapter is being hosted by Superbottoms and it has already received registrations from more than 400 parents.
On 27th April, at 11am sharp, all registered participants will switch the diapers of their babies from disposable plastic variants to any reusable cloth diapers with the goal to generate awareness about eco-friendly and sustainable diapers for babies.
“Eco-friendly diapers are the need of the hour as they are safe for the babies and also do not harm our environment when compared to disposable alternatives. As Indians, we are already aware about the benefits of the traditional ‘langot’ which is used even today. Cloth diapers bring the benefits of a langot and at the same time, have great absorption levels, making them super convenient and absorbent, like a disposable diaper. The Great Diaper Change is a global initiative and Superbottoms is proud to represent its India chapter. We aim to reinforce awareness and also spread forth the advantages of using cloth diapers for babies through this event. The response from mothers has been overwhelming and has reinstated our faith in the product category”, said Pallavi Utagi, Founder, Superbottoms.
In contrast to the disposable diapers, modern cloth diapers are great for the baby’s skin and are extremely eco-friendly and economical on the pocket owing to their reusability quotient. With a unique dry-feel layer and long hours absorbency, they are just as great in performance too and match the convenience of using a disposable diaper. Superbottoms Cloth Diapers are made of GOTS certified 100% organic cotton and is India’s 1st Safety Tested Cloth Diaper brand as per US safety standards and is aggressively working towards spreading awareness of the concept of reusable cloth diapers.