Data across 6 crore women patients find women over 50 years of age as one of the fastest growing user bases of online consultation for their healthcare needs.
- Dermatology issues, stomach pain, kidney stone, chest pain and breast cancer are the most commonly searched terms by women > 50 years
- Women increasingly prefer consulting online: the growth of 176% amongst women users using online consult, while 31% growth of women users for physical appointments
- Gynaecologist and dermatologist are the top most searched specialities among all Indian women, both for physical and online appointments
Practo’s first-ever healthcare map on Indian women is based on transactions by 6 crore women users in the period of Jan 2018 – December 2018.
That’s nearly 10% of all women in India and 45% of all women Internet users in India. Overall, Practo helps over 2 crore patients each month.
Enclosed below are some key insights:
Growth in online consultation primarily reflects two trends:
1. Women find online consultation an easily accessible, private and trustworthy option, especially during working hours and late in the night. While women residing in smaller towns and cities find online consult really helpful as it provides them access to top doctors otherwise inaccessible for them
2. The online consultation is becoming a great replacement for self-diagnosis and medication as it is more reliable and takes much less time (60 seconds to chat with a doctor, instead of hours online searching)
Increased focus on mental health and wellbeing:
Psychiatrist emerges as one of the top specialities in online consult. Experts point that women prefer discussing stigma-related or private matters with doctors online
Depression emerges as one of the top areas in an online consult for women in the age group of 21-30. Experts suggest that this often has symptoms such as loss of interest and enjoyment in practically every aspect of life, in addition to various physical symptoms such as heavy headache, backache, insomnia, restlessness, blurred vision, amongst other such symptoms. It also indicates a growing trend of people seeking help
Relationship counselling is one of the two fastest-growing issues amongst women booking for physical appointments with 257% growth
Women use online consultation to discuss issues concerning their children as well. Paediatrics registers a 144% growth in searches. Experts suggest women reach out to Pediatricians esp. at odd hours when there’s an emergency and for second opinions, mostly for their peace of mind
PCOD/PCOS is on a rise too, with a 135% year on year growth in searches for physical appointments
Diet and Nutrition has emerged as the fastest growing healthcare concerns for online consultation, with a 321%growth year on year. It shows awareness and efforts taken by Indian women to maintain a healthy lifestyle
Experts see the next phase of online consult growth, esp. among women, coming from Tier 2 and Tier 3 cities, where getting a trusted doctor and specialist may be a challenge. Jaipur has registered the highest growth in this regard with 666% growth, closely followed by Visakhapatnam at 569% and Guwahati at 375%
Indian women find Monday 6pm-8pm & Saturday 10am-12pm as the best suited time to see doctors physically, while Monday – Friday – 10am-12pm & 6pm-8pm as the best time to consult doctors online
Access to healthcare for women is not limited to that one individual’s health, but has a wider impact on the community’s health and wellbeing. It’s important for women in all strata of the society, across urban, rural or remote villages to get access to doctors in a timely manner; not just for themselves but for their family which includes the elderly and children. Telehealth is the answer to this, where are the click of a button, women can connect with doctors anytime and for any issues – a routine or minor ailment or in emergency situations. Technology has contributed to reducing infant mortality, maternal mortality, ensuring timely vaccinations for mothers to be and infants significantly. It’s heartening to see this technology reaching out to elderly, esp. women, who have taken very little initiative in the past to take care of their health proactively. It truly has empowered all sections of our society by simplifying the process significantly.” – Dr. Sanjay Sharma, Jt. Secretary cum Treasurer, Telemedicine Society of India
These are just the highlights. For more information on growing issues and specialities, and specifics on key cities, do check out this handy infographic.