Women are a crucial consumer base for any brand and play a key role in defining its success and preference. Today, they represent almost half of the entire workforce, significantly higher than it used to be a few decades ago. With March comes International Women’s Day, a time to celebrate the fantastic achievements of all women in a social, economical, cultural and political settings, while being the ground rock of every home.
LG’s product portfolio is women-friendly and considers them a critical audience that defines the grand strategy of the brand. Their deep insights, needs, preferences and lifestyles which give the brand ideas to innovate and deliver consistently. The needs and changing social patterns of the livelihood have made LG embark onto a journey of innovation and customization.
LG has long been a driving force behind smart home innovation, giving women the freedom to explore their lives, outside the regular household chores. The brand has incorporated smart technology and with built-in and innovative features to its full range of 2019 appliances, LG is bringing tangible benefits to women consumers across the globe. These smart devices greatly reduce the time required to complete household tasks and provide convenience with performance. LG’s Twin Wash Washing Machine helps to wash two loads of clothes simultaneously, while being energy efficient. With TurboWash 2.0 and TurboSteam – the steam cleaning feature, the wash cycles are faster while NFC translates to an array of intriguing smart connectivity options, making it a true futuristic product for smart homes. Users can download pre-programmed wash cycles to their smartphones and then activate them by simply touching the smartphone to the washing machine’s NFC Tag On symbol.
LG’s Smart Kitchens give a superior culinary experience as it is LG’s aim to create an environment that is welcoming and stress-free so that families can enjoy the optimal culinary experience without having to eat out or order in. The LG ‘Neo- Chef Microwave’ is a multi-faceted smart technology that can prepare healthy and hygienic food in a fast and convenient way. It allows women to cook a healthy meal with great ease for her family or organize a fun party within few hours, yet have people raving about her chef-like skills.
LG’s InstaView Door-in-Door is not only innovative and intelligent, but also makes a bold statement with its style and design. It is equipped with LG’s latest energy-efficient Inverter Linear Compressor, which automatically adjusts its cooling capacity. The These refrigerators are equipped with a sleek glass panel, illuminating the interior when the panel is knocked on twice and enabling users to see what is inside without opening the main fridge door. The spacious Door-in-Door™ compartment allows users to easily store frequently accessed snacks and beverages in the outside compartment and keeps the food fresher for 14 days longer – making it ideal for all the women particularly the working ones.
In line with this smart kitchen technology, is LG’s PuriCare Range – Water Purifier range with the industry’s first airtight stainless-steel tank which keeps the water fresh for longer and germ-free for good health, the True Preservation feature. LG’s range of Air Purifiers are equipped with technology that cleans the minutest of pollutants such as PM 1.0. Now moms don’t have to worry about their infants’ good health and can see them have fun crawling as LG Puricare has lower ducts to keep the air near the floor fresh.
LG just doesn’t stop at taking care of their women consumers. It is infact, a progressive brand that takes special care of its female employees. With a range of facilities such as in-house crèche, dietician and gym, AC cab and bus services, LG is a brand that truly stands out.
LG has always been the forerunner of technological breakthroughs. It believes in creating a more dynamic world that pushes for progress by technological empowerment. It salutes the spirit of womanhood with its various offerings across product categories.